7 Free and Beginner-Friendly Small Business SEO Tools

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SEO often sounds more complicated than it really is. As a small business owner, you can get started for free with a handful of the best tools in the industry.

These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO.

1. Ahrefs
Ahrefs is an essential SEO platform used by over 50,000 companies worldwide.

Many small business owners get started for free with Ahrefs Webmaster Tools which gives them access to Site Explorer and Site Audit.

With these tools, you can:

Monitor your website’s health
Know your backlinks
See what keywords give you traffic
Track any growth or declines in your SEO performance
If you’re working with an agency or freelancer for SEO, it’s also one of the best ways to monitor what they’re doing and verify the results they’re reporting to you.

Getting started
The easiest way to set up Ahrefs is with a Google Search physicians email list Console account (more on this in a moment).

importing a project in ahrefs by using google sear
You can also just enter your website, press the “start for free” button, and follow the prompts to fill out the rest of your information.

ahrefs webmaster tools set up process
If you’re interested in seeing what your competitors are doing and figuring out their SEO strategy, you can also try out the Starter plan for only $29/month.

It lets you spy on your competitors and find new keywords to improve your own SEO for a low cost.

2. Google Search Console
Google offers a range of free tools that can be used for SEO. The most important for monitoring your search visibility is Google Search Console (GSC for short).

It provides data directly from Google about how your website is performing in its search results. This data can show you:

What keywords you’re ranking for
If there are any technical issues
How many people are clicking on your website
While it sounds like this data overlaps with what you can access in Ahrefs, there are some limitations. These mean that you can’t see all your data in the GSC platform.

Here’s a comparison of the two:

ahrefs webmaster tools vs google search console
Despite its limitations, GSC is the only tool offering you data from Google about your website’s SEO visibility, so it’s an essential tool to have in your toolkit.

Getting started
You’ll need to have an existing Google or Gmail account before you can set up a Google Search Console account.

If you’re on WordPress, the easiest way to set up GSC is by using Google’s Site Kit plugin. This plugin can connect your website to the following Google properties automatically: