Do serious companies also use Blogs?

bitheerani319 · Post by **bitheerani319** » Mon Dec 23, 2024 4:37 am

If you think that your company is in a more “serious” field and you don’t need to fall into the fad of creating an institutional blog, I’m warning you that you’re wrong.

Yes! You must be thinking: but why fall for the digital marketing fad? My company doesn't need it. In fact, it's not a fad and your company does need it!

Pay attention to the numbers and change your opinion!
To give you an idea, today in Brazil 120 million people are active internet users in the digital world.

Data from IBGE (Brazilian Institute of Geography and Statistics) shows that buy phone number database environment has grown compared to 2015, when it reached 57.7% of the population.

Another survey conducted in 2017 by Content Trends shows that companies that adopted digital marketing as a new growth and visibility strategy had twice as many visitors compared to companies that did not. In addition, 67% of companies aim to increase their investments in this sector.

You’ve understood a little about the importance of being present in the online environment, haven’t you? Let’s continue…

What is digital marketing?
This is the area that studies the various strategies aimed at promoting companies in the digital environment, focusing on results and communication improvements to boost business, create relationships, and develop and establish a clear brand identity. The activities that encompass digital marketing are: persona building, Inbound Marketing strategies, lead generation and nurturing, social media management, data analysis and measurement, SEO, advertising, etc.

There are still other strategies that are within these, efficient for attracting customers, such as creating blogs, institutional websites, brand social networks, e-mail marketing, creating newsletters, among others.

The blog is a good investment
If you have overcome the barrier of prejudice and understood through this data the importance of digital marketing strategies, the next step is to put this into practice in your company.