Event structured data

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If you dig deeper, by clicking on some of these results you will be able to see a completely different Google, where all the results are extracted from URLs with the employment data markup.

The truth is that the configuration is very complete for job searching.


Structured Data - Employment Data Markup
Sitelinks Search Box
As I was saying, when you have a large domain and you have many of your searches by brand, you want your users to be able to find the information quickly.

See how booking.com does it


Structured data - Booking
Its own brand generates 22.45% of the traffic , and it cannot miss this opportunity, since, for example, ebooking.com comes in second place for the same concept.

Which represents a serious branding problem for him.


Structured data - Booking.com search data
I would like to take this opportunity to say that if you want to learn about SEO , analyse booking.com 's Search Engine Optimization . It is one of the best, along with amazon.com , in terms of SEO strategies that I have seen, perfect work.

Events
What we are looking for with this is to get to appear in these results. At the top we have dubai mobile number list a compendium of all the results that Google considers relevant, but if you look at the bottom, we can also see how the SERPs are modified with specific information about the events.

As you can see in the following image, these results have event structured data.


Event structured data
Conclusion
To make a quick summary of everything discussed in this article, I will tell you that there are three things to be clear about:

If you want to appear this way on Google, you have no choice but to adapt to including structured data within your website.
Although I have insisted several times that all structured data must be perfect, as you can see, not all domains have it perfect, without warnings. Still, I insist that it is the correct way to do things, filling in both the mandatory and recommended data.
Having structured data will not improve your ranking on Google, but I can assure you that if your keyword's SERPs return these types of results, you have no choice but to include them.
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