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Black Friday and Black Friday Monday present unique opportunities and strategic advantages for retailers. In this section, we will look at the main goals that retailers face during BFCM and why these days are key to business success.

1. Increase sales:
The main goal of Black Friday and Black Friday ...

Imagine being able to have all your customer information in one place. It’s not just convenient, it’s critical for business. Let’s look at the steps that will help you build a complete 360 ​​customer profile using the Customer Data Platform (CDP) .

1. Understanding the purpose and significance ...

Question: How much should I pay an influencer?

Answer: The amount you pay an influencer will depend on many factors, such as their following, engagement, and reach. You can expect to pay more for an influencer with a large following and high engagement than you would for an influencer with a small ...

Now consumers are no longer tech-savvy but have become tech-dependent. Consider the following facts:

Americans spend an average of 11 hours online every day
Expected loading time has reduced to 250 milliseconds
Even without a notification 67%, people check their phones
This tech-dependence has ...

PPC or pay-per-click marketing is extremely helpful that runs on different search engines. These are helpful in targeting the audience who are interested in campaigns.

Whenever you opt for PPC, the ad related to your products will appear on the search engines whenever a user tends to make a search ...